Download PDF by M. Bradford Clifton, Wesley P. Townsend, Henry M.B. Bird,: Target Costing Market Driven Product Design

By M. Bradford Clifton, Wesley P. Townsend, Henry M.B. Bird, Robert E. Albano

ISBN-10: 0824746112

ISBN-13: 9780824746117

An easy step by step consultant to augment corporation profitability and potency.

Compiling sensible innovations gleaned from greater than two decades event, this reference offers quite a few examples from box specialists that illustrate useful techniques and techniques hired within the software of objective costing to large-scale production operations.

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REFERENCES 1. 2. Ansari, S. , Bell, J. , Target Costing: The Next Frontier in Strategic Cost Management, Consortium for Advanced Manufacturing International (CAM-I), Chicago: Irwin, 1997 (most recently listed McGraw-Hill as publisher). Adiano, Cindy, IBM Consulting Group, ‘‘Using the Voice of the Customer to Improve Your Business,’’ First Annual International Copyright © 2004 Marcel Dekker, Inc. 38 3. 4. Chapter 2 Congress on Target Costing, Conference Proceedings, 1997. ) Hallin, Keith, Boeing Commercial Airplane Group, ‘‘Market Target Costing and the Boeing 777 Program,’’ First Annual International Congress on Target Costing, Conference Proceedings, 1997, p.

Copyright © 2004 Marcel Dekker, Inc. 20 Caveats when applying Conjoint Analysis. A WORD ON PROCESS With respect to ‘‘Define the Product,’’ we show the inputs and outputs, and some of the steps that need to be taken, in Fig. 21. When you ‘‘Define the Product’’ you must understand the customer’s wants and needs (and how well the competitors are already satisfying them), and then you must decide on the features and characteristics that your product must have. Organizationally, we found it best to set up a small, cross-functional steering team to drive this part of the effort.

This attribute has five ‘‘levels’’: 2, 4, 6, 8, and 10 seconds. We see that the Consumer segment is willing to tolerate a wider range of opening times. The Luxury segment wants fast can opening, and interest falls off rapidly for longer opening times. Even though the Consumer market buyer utilities are higher for all levels but one, it is clear that the Luxury buyers are very interested in a fast opener, while the consumers don’t care as much. The steep slope of the luxury market curves tells you that the Luxury market respondents make a big distinction between the levels.

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Target Costing Market Driven Product Design by M. Bradford Clifton, Wesley P. Townsend, Henry M.B. Bird, Robert E. Albano


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